Our story
Built on trust, run by family.
Vida Masters, Visionary & Daring, has been guiding families and founders through India's insurance landscape for over twenty years.
Years of service
Two decades. Ten thousand policies.
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Years in service
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Policies placed
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Insurer partners
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Renewal retention
Leadership
The people behind the agency.
Managing Director
K. Dhanasekaran
+91 98401 85881Two decades in insurance. A Chairman Club Member of Star Health, Dhanasekaran sir personally walks every major client through their first policy.
Director
D. Vijayalakshmi
Operations, claims and client relationships. Vijayalakshmi madam runs the engine that ensures no client waits in the dark when a claim is filed.
"An insurance agency should sit on your side of the table. That's the only philosophy we've stuck to in twenty years, and it's still the only one that matters when a claim is filed at midnight."
K. Dhanasekaran
Managing Director · Vida Masters
Our partners
Backed by India's most trusted insurers.
We place policies across every major Indian insurer, so you get the best fit, not the most convenient one.
Our journey
Two decades, one steady direction.
2003
Vida Masters founded
K. Dhanasekaran starts the agency with one promise: to work for the client, not for the insurer.
2008
First decade, first 1,000 clients
Anchored in health and life insurance, the agency grows by referral alone across Chennai and Tamil Nadu.
2014
Multi-insurer partnerships
Onboarded as authorised partner with LIC, HDFC Ergo, SBI Life, TATA AIG, Reliance, ICICI, and AIA.
2018
Chairman Club Member, Star Health
Recognised by Star Health & Allied Insurance among the country's most consistent and trusted agencies.
2023
Twenty years, ten thousand policies
Crossed 10,000+ policies placed across health, general and life, with 98% renewal retention.
Today
Family-run, future-focused
Vijayalakshmi madam joins as Director. The agency expands to MSME and group cover with a digital-first claims workflow.
Our philosophy
How we think about insurance.
Insurance is bought once and used rarely, but when it's used, everything else stops. We work like that's the only moment that counts.
Plain English first
We translate every policy clause, exclusion and rider into language you can actually use to decide.
Right cover, not max cover
Selling a premium plan is easy. Recommending the policy that actually fits your situation is the harder, better job.
Paperwork is our problem
From KYC to claim documentation, the paper trail is ours to manage. You stay focused on what matters.
The claim is the product
Anyone can sell a policy. We measure ourselves by claims approved, not policies issued.
The difference
Why our agency.
Most insurance buyers end up tied to one company's catalogue. As an authorised agency across 12+ insurers, we work the other way around.
A single-insurer setup
- Tied to one insurance company's catalogue
- Limited product range, take-it-or-leave-it pricing
- Claims handled by that one insurer's process
- Switching insurers means starting from scratch
- No independent voice in the conversation
Vida Masters Agency
- Authorised across 12+ leading insurers
- We shop the entire market on your behalf
- One team handles claims across every insurer
- Switch insurers without switching relationships
- Independent advice, transparent recommendations
When you need to claim
A four-step claims promise.
01
One call. Any hour.
Call our dedicated claims line. We'll triage and assign a single point of contact to your case.
02
Documents handled
We collate the paperwork, follow up with hospitals or vendors, and submit a complete file to the insurer.
03
We chase the insurer
Cashless authorisation, reimbursement queries, surveyor co-ordination, we manage every back-and-forth.
04
Settlement, not silence
You receive regular status updates until the claim is settled. No more wondering where the file is.
What we offer
Three pillars of cover.
Health Insurance
Individual, family floater, senior citizen, top-up, cardiac, cancer and diabetes-specific plans.
General Insurance
Motor, marine, fire, burglary, professional indemnity, shop-keepers, group health and workmen's compensation.
Life Insurance
Term, endowment, child, pension and single-premium plans across LIC, SBI Life, HDFC and TATA AIA.
Credentials
Licensed, recognised, accountable.
Chairman Club Member
Star Health & Allied Insurance
Top-tier agency recognition, awarded for sustained excellence in placement and service.
IRDAI Authorised
Insurance Regulatory & Development Authority of India
Operating as an authorised agency under IRDAI regulations, accountable to the policyholder.
Multi-insurer Authorised
12+ partner insurers
Authorised partner across LIC, HDFC Ergo, SBI Life, TATA AIG, Reliance, ICICI, AIA, and more.
How we show up.
Recognised excellence
Chairman Club Member of Star Health & Allied Insurance, a recognition earned over years of consistent placement and service.
Multi-insurer relationships
Active partnerships with LIC, HDFC Ergo, SBI Life, TATA AIG, Reliance, ICICI and AIA, we shop the entire market, not just one shelf.
Outcome-focused
Our job ends at claim settlement, not policy issuance. We measure success by claims paid and renewals retained.